Cox Media, Las Vegas - Privately held Fortune 100 Company that is the fourth largest provider of cable advertising services in North America
New Media Product Manager (September 2008-January 2010)
- Directly responsible for generating $600,000 in revenue for 2009
- Responsible for product pricing, sales activity, and sales tracking for new media products- Analyzed weekly financial information in regards to all new media products
- Developed mobile, video-on-demand, Interactive advertising and Internet packages for clients
- Responsible for achieving $300,000 annual revenue from new media products in 2008
- Created and managed monthly e-newsletter campaign for Cox Media
- Planned and executed numerous employee and public marketing campaigns
- Click here for an article about The Lion King Mobile campaign
Marketing Supervisor (May 2006-September 2008)
- Created Marketing Café, a think-tank program which generated $200,000 in revenue
- Generated $1,700,000 in incremental revenue through A Welcome Home promotional opportunities
- Hired, trained and led four-person marketing staff
- Managed $200,000 annual marketing budget
- Responsible for successful local product launch of GoScout HOMES and GoScout AUTOS
- Generated $350,000 in revenue from GoScout HOMES
- Generated $100,000 in revenue from GoScout AUTOS
Marketing Specialist (November 2004- May 2006)
- Developed a sports calendar excel sheet that has generated over $350,000 in incremental revenue
- Generated $200,000 in incremental revenue through Winter Olympics pre-sales event
- Developed strategic marketing plans to increase market share from new and existing clients
New Media Product Manager (September 2008-January 2010)
- Directly responsible for generating $600,000 in revenue for 2009
- Responsible for product pricing, sales activity, and sales tracking for new media products- Analyzed weekly financial information in regards to all new media products
- Developed mobile, video-on-demand, Interactive advertising and Internet packages for clients
- Responsible for achieving $300,000 annual revenue from new media products in 2008
- Created and managed monthly e-newsletter campaign for Cox Media
- Planned and executed numerous employee and public marketing campaigns
- Click here for an article about The Lion King Mobile campaign
Marketing Supervisor (May 2006-September 2008)
- Created Marketing Café, a think-tank program which generated $200,000 in revenue
- Generated $1,700,000 in incremental revenue through A Welcome Home promotional opportunities
- Hired, trained and led four-person marketing staff
- Managed $200,000 annual marketing budget
- Responsible for successful local product launch of GoScout HOMES and GoScout AUTOS
- Generated $350,000 in revenue from GoScout HOMES
- Generated $100,000 in revenue from GoScout AUTOS
Marketing Specialist (November 2004- May 2006)
- Developed a sports calendar excel sheet that has generated over $350,000 in incremental revenue
- Generated $200,000 in incremental revenue through Winter Olympics pre-sales event
- Developed strategic marketing plans to increase market share from new and existing clients
